N° 2 · BOOK YOUR BUSINESS MODEL · $50–$2,500
The right book, decided before anybody writes one.
Chapter six is a terrible place to discover you never decided what the book was supposed to do. Thousands of words and a structure you’re attached to amid the creeping suspicion that none of it has a clear connection to the business paying for the exercise.
Book Your Business Model puts that connection on paper first. You work out the job of the book and trace what should happen after the right person reads it. The three versions simply change how involved we are while you figure that out.
THREE EDITIONS
The Working Copy workbook helps you think alongside the OS. The Book Business Blueprint takes you through the business model in sequence, pushes past the first plausible answer, and leaves you with a finished brief for the book: who it is for, what it has to change, how it connects to revenue, and what kind of book can do that job. You work through it on your own, at your own pace.
START THE BLUEPRINT →Finish the workbook and send it in. I read through everything before the call, then we spend an hour together going through where the model holds, where the logic gets soft, and what needs to change before you build the book around it. You can answer every question carefully and still miss the assumption holding the whole thing up. The hour is there to find it while changing course costs pennies on the dollar.
SEND YOURS IN →We build the Blueprint with you. You complete the workbook and schedule a strategy call with me. After that call, I turn those decisions into a finished Book Business Blueprint you can build from. You get a 30-minute follow-up after you’ve had time to read it to refine your plan. The full $2,500 credits toward Breakthrough or Byline for ninety days.
BOOK THE INTENSIVE →Then the book can start behaving like a book instead of a very long guess.